ALAM, MANJA (2017) AN ANALYSIS OF SPEECH ACT USED IN GUDANG GARAM SLOGAN (Pragmatic Approach). Other thesis, Universitas Pesantren Tinggi Darul Ulum.

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This study analyzed the speech act used in Gudang Garam slogan using pragmatic approach. The purpose of the study is: (1) to identify what types of illocutionary act are used in Gudang Garam slogan based on Yule’s theory, (2) To explain how are those types of illocutionary act applied. This study applied descriptive qualitative method. The data in this study were Gudang Garam slogans and focused on English slogans. The chosen slogans that represented the whole products of PT. Gudang Garam, Since the slogans taken from each main group of the company’s products . There were six slogans taken as data. The types of illocutionary act and how those types applied were analyzed by the theory proposed by Yule (1996). The result of this study shows, there were two kinds of illocutionary acts applied in the slogans. The six slogans taken from the three main groups of PT. Gudang Garam’s products. They were representative and directive acts. Representative act was intensively used because the most of slogans assert the advantages of the cigarettes, while one of the six slogans, Gudang Garam Signature Mild, used directive act in constructing the sentence to make a bit difference from the similar one, Gudang Garam Signature. In slogan one, two, three, five & six, they were classified in the same type. That is representative, specifically assertion. Since the slogans assert the information of the cigarettes. The slogan 1 that belongs to GG Mild, it asserts that GG Mild is the mainly cigarette manufactured for the young generation. And one of the slogans established in directive type, especially command. The types of illocutionary act classified related to the direct and indirect points of view. The direct speech act used to show the advantages of the cigarette, while the indirect shows the intended meaning of whole advertisements. That is asking the consumers to buy the product. Then the types of illocutionary act commonly used in Gudang Garam slogan in representative, especially assertion. The reason of representative especially assertion commonly chosen is considered as the best way to state the advantages of the product. It is suggested that the next researchers hopefully can elaborate the speech act deeper, especially focusing on types of illocutionary from the other resources. Such as film, novel and etc. or with the same object but in the different approach, such as implicature, syntax and etc. Keywords: Speech Act, Types of illocutionary act, Slogan, PT. Gudang Garam.

Item Type: Thesis (Other)
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > PE English
Divisions: Fakultas Bahasa dan Sastra
Fakultas Bahasa dan Sastra > S1-Bahasa dan Sastra Inggris
Depositing User: Iqbal Iqbal
Date Deposited: 22 Nov 2017 02:25
Last Modified: 22 Nov 2017 02:25

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